The South Asia Injury Prevention project is a joint global injury prevention initiative between India and Pakistan, with the goal of raising awareness about the importance of helmet usage by female pillion riders. Road traffic incidents are a major source of morbidity and mortality, with motorized two-wheeled vehicles being statistically more vulnerable than conventional vehicles. These vehicles are the most prevalent mode of transportation in India and Pakistan, and women pillion riders are at greater risk than men because they are largely indifferent to helmet usage and generally ride sitting sideways.
We conducted a survey of female pillion riders in New Delhi, India, and Karachi, Pakistan, aimed at gauging their attitudes toward helmet usage and subsequently identifying which forms of media have the greatest influence on South Asian women’s self-perception.
Taking this study forward, our objective is to utilize various forms of media to raise safety awareness and encourage women pillion riders in India and Pakistan to wear helmets.
Dr. Sushma Sagar is an Additional Professor in the Division of Trauma Surgery and Critical Care at the All India Institute of Medical Sciences (AIIMS) in New Delhi, India. She is the NTSI director in India for the South Asia Injury Prevention Project.
Dr. Uzma Rahim Khan is a member of the Department of Emergency Medicine at Aga Khan University in Karachi. She is the NTSI director in Pakistan for the South Asia Injury Prevention Project.